First of all, just go ahead and bookmark, rss, or follow Fast Company. It’s easily one of the best magazines about business. Also check out this article regarding Twitter It’s mostly about building a “trusted” network. If people don’t respect you they won’t follow what you’re doing; if you’re promoting your business you must do it in a more personal way, so you can be trusted. If they trust you they will respect you and in turn they will follow. It’s that easy. I get businesses following me on twitter all the time. First I look at their posts; if it’s all promotion and no personal comments then I don’t follow them and in most cases I block them quick. No respect.
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