San Diego DJ and all around nice guy Markalan opened a store just about a year ago. The amazing thing is that he did it with very little money and inventory, and a whole lot of hustle! Now it’s been just about a year and many in SD have felt what he intended. Just as his statement, tag line or mantra states–Uniting People Through Music, Art and Fashion– FeeLit has become a small hub for the arts, as well as a nice spot to pick up some truly unique wares.
JWE was involved from the beginning helping Mark come up with a logo, promotional collateral and a focus on what could make this little store different. From those early brainstorm sessions the term Creative Retail was born and the primary focus of the Feelit experience was on its way. Mark began using his sharp networking skills to get product in the store and JWE got busy with the logo design and the illustration that would become the mural inside the store.
Local large-format master Scott of Immedia Solutions printed and installed the mural and soon after the store began to host local artists and their works on its walls. It proved to be a great idea and now FeeLit is well known in San Diego and it’s growing every day.
















New Work June 2009
Here is some new stuff I’ve been working on recently.
More photos from the wonderful FeeLit store showing a sandwich board and window signage that I designed for them; of course Immedia Solutions did the printing and installation.
A brochure for an amazing house in Mexico City.
A logo for a new San Diego art and promotion company. I’ve done a lot of work for them so we’ll have a complete case study up soon.
A simulated Ipod Nano 4th Gen created in Photoshop for the Istik packaging in the portfolio.
A logo for my dj/audio alter ego.
Latin Love is a new party in San Diego. This is the logo.
A poster for an upcoming event.
A recent invite for a Palomar College nursing school graduation.
We made a cheap ticket for the event, printed on a business card. Who needs die-cut when you can just come up with an affordable alternative.
A color sketch for a new project I’ve been working on with an agency.
Another concept for the same project. I can’t tell you much more but I’ll post everything once all of the designs are finished.
A logo for a Los Angeles mover and shaker.
The logo for a unique comedy event in San Diego. I also did an illustration, you will be able to see it in the illustration portfolio–coming soon!
An Earth Day promotion in Los Angeles. The event even got some press in the LA Times.
A CD cover for a Los Angeles DJ. I’ve done a ton of work for him over the last six months. I’ll be posting a full case study soon.
There is a lot more to post. I’ll be adding several new portfolios soon. Stay tuned.