JWE was involved from the beginning helping Mark come up with a logo, promotional collateral and a focus on what could make this little store different. From those early brainstorm sessions the term Creative Retail was born and the primary focus of the Feelit experience was on its way. Mark began using his sharp networking skills to get product in the store and JWE got busy with the logo design and the illustration that would become the mural inside the store.

Local large-format master Scott of Immedia Solutions printed and installed the mural and soon after the store began to host local artists and their works on its walls. It proved to be a great idea and now FeeLit is well known in San Diego and it’s growing every day.